In an interview, Burger King president Alex Macedo said, "We’re partnering up with one of Americans’ favorite brands. Mac n' Cheetos were introduced nationwide on June 27, 2016.
#Fried mac and cheese burger king trial
The product was initially test-marketed at Burger King restaurants during a product trial in Southern California. On June 22, 2016, Burger King announced that they would begin selling the product the next week.
In 2015, Burger King entered into a partnership with PepsiCo's Frito-Lay, which also owns the Doritos and Ruffles brands. Consumerist 's Laura Northrup compared them to 7-Eleven's Doritos Loaded and Hostess Brands's deep-fried Twinkies sold at participating Walmart locations. Offshoots followed as Cool Ranch, Nacho Cheese and Fiery Doritos. In 2012, Taco Bell, which is owned by Yum! Brands, introduced the Doritos Locos Taco, whose taco shell is composed of the Doritos chip. Other fast food restaurants like Taco Bell have previously employed a similar strategy. The Cheesecake Factory and Wayback Burgers have sold similar products in the past. Mac n' Cheetos is a portmanteau of mac n' cheese and Cheetos.Ĭurrently, there are two known varieties of Mac n' Cheetos: "Creamy Cheddar", and "Flamin' Hot".įried macaroni and cheese had existed prior to the introduction of Mac n' Cheetos. Burger King president Alex Macedo described the food item as a "triple threat", because it combines Burger King, Cheetos, and macaroni and cheese.
The fried shell of a curl is crunchy, and is flavored and colored like Cheetos. Mac n' Cheetos are fried macaroni and cheese bites shaped and coated to resemble Cheetos brand cheese curls.
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